


The European Union (EU) is preparing to implement significant regulations targeting Chinese-based online shopping platforms. These new regulations specifically focus on major e-commerce sites such as AliExpress, Wish, and JD.com. The EU will initiate a comprehensive audit process to create a more transparent and fair competitive environment for these platforms in the European market.
Among the fundamental objectives behind the new regulation are the protection of consumer rights, the enhancement of product safety, and the facilitation of tax compliance. Improving users' online shopping experiences and preventing malicious sales are among the primary goals. The EU Commission plans to focus specifically on raising product quality and reliability standards at this stage.
Additionally, strict measures are aimed at ensuring data security. Online shopping platforms will be required to protect user information, and heavy penalties and sanctions will be imposed for violations of the transparency principle. This situation will ensure that users can shop safely, creating a positive impact on the e-commerce sector.
The EU's new regulation could have significant implications for both European consumers and Chinese e-commerce giants. The regulation is expected to change the dynamics of e-commerce in Europe and reshape competition. The discussions and negotiations to be held in the coming days are of great importance for the development of this process.
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