Modern Kart Export Platforms 2025: The Market is Growing!

Basingstoke, United Kingdom, November 17, 2025 – A new study by global technology strategist Juniper Research reveals that the modern card issuing platform market could grow from $1.8 billion in 2025 to $4.2 billion by 2030. This growth is gaining momentum as traditional banks seek to compete with innovative financial technology (fintech) services.

Juniper Research has identified several key trends driving demand for modern card issuing platforms. These include the rise of Card-as-a-Service, which allows disruptors such as Monzo, Uber, and Coinbase to integrate card issuance processes into their ecosystems. Additionally, regulatory reforms that support open banking and digital-focused solutions, such as tokenization and instant provisioning, are fostering growth in key regions.

The research shows that leading modern card issuing players are increasingly adopting data-driven strategies to develop smarter and more personalized services, enhancing customer engagement.

According to the new report published by Juniper Research, prominent modern card issuing vendors in 2025 include Thales, IDEMIA, FIS Global, G+D, and Marqeta. Research analyst Jawad Jahan added, "The opening of the data layer creates a new frontier for competing vendors in the modern card issuing space. Utilizing rich data to offer smarter and more personalized financial experiences provides the opportunity to strengthen loyalty, increase customer retention, and boost transaction revenues. The increasing competition for modern card issuing platforms necessitates a shift to API-based card issuance processes."

The new market research package offers the most comprehensive assessment of the modern card issuing platform market to date, encompassing analysis and forecasts containing over 18,500 data points across 61 countries over five years.