Walmart and the Partnership that Offers Hope to Those in Need

Walmart and The Salvation Army Reunite to Support Those in Need

Alexandria, Virginia – According to a statement dated November 7, 2025, as families across the country prepare for the holidays, Walmart and The Salvation Army are coming together again to meet the increasing needs in communities. Walmart is reaffirming its commitment to providing hope to those struggling with hunger and hardship by matching donations from contributing customers.

From now until December 24, Walmart will match donations made through the Holiday Meal Donation process up to $500,000. Additionally, from December 2 to December 24, Walmart will match round-up donations made online and through the app up to $1 million. These matching initiatives will maximize the impact of each donation, allowing more families to receive food, shelter, and basic support.

“More families nationwide are seeking help from The Salvation Army to gather around the dinner table and find shelter over their heads,” says Merle Heatwole, National Commander of The Salvation Army. “Thanks to Walmart and its customers, we will be able to provide meals, shelter assistance, and critical resources to those struggling to get by this holiday season.”

As many families continue to grapple with the cost of living and cuts to food aid programs, local nonprofit organizations are facing record levels of demand for help. Through its long-standing partnership with Walmart, The Salvation Army will provide millions of meals, toys, and essential services to those in need—ensuring that hope shines brightly this holiday season.

How to Get Involved?

In Physical Stores:

Red Kettle Campaign | November 15 – December 24
Starting November 15, The Salvation Army's iconic Red Kettles will be located at Walmart and Sam's Club stores. Customers can make cash or digital donations to support programs that provide food, shelter, and hope to those in need throughout the year.

Angel Tree | November 15 – December 15
In participating Walmart stores, customers can select an Angel Tree tag and purchase gifts for local children in need. Gifts will be collected and distributed by local The Salvation Army units so that each child can experience the joy of Christmas morning.

Online:

Online Round-Up | December 2 – December 24
Walmart customers can round up their purchases to the nearest dollar to support The Salvation Army's Red Kettle Campaign and its programs in local communities. Between December 2 and December 24, Walmart will match round-up donations made online and through the app up to $1 million.

Online Angel Tree | October 14 – December 15
Customers can support families by purchasing toys, coats, and other essentials from The Salvation Army's Angel Tree registry. All items purchased online will be sent directly to local The Salvation Army units for children and families in need.

Holiday Meal Donation | October 21 – December 24
Customers shopping at Walmart.com can add a donation of $5, $15, or $25 to their purchases to help provide meals for those in need. Until December 24, Walmart will match donations made through the Holiday Meal Donation process up to $500,000.

“We know our customers and members feel a deep commitment to their communities during the holiday season,” says Julie Gehrki, Senior Vice President of Walmart. “Once again partnering with The Salvation Army, we are providing more opportunities for them to give back. Whether they make a donation at checkout, round up their totals online, or contribute to providing meals for those in need, it’s easier than ever for our customers to help.”

The Salvation Army and Walmart have been partnering for over forty years to bring hope to millions of people nationwide. Through initiatives like the Angel Tree and Red Kettle Campaign, children are unwrapping gifts on Christmas morning and families are sharing warm meals—all made possible through the generosity of Walmart customers and associates.

Additionally, community members are invited to volunteer and donate to their local The Salvation Army this season. Opportunities vary by location. Visit SalvationArmyUSA.org/volunteer to find volunteer opportunities near you.