Walmart and Partnership Providing Hope to Those in Need

Walmart and The Salvation Army Reunite for Those in Need

Alexandria, Virginia – According to a statement dated November 7, 2025, as families prepare for the holidays nationwide, Walmart and The Salvation Army are partnering once again to meet the increasing needs in communities. Walmart is reinforcing its commitment to providing hope to those struggling with hunger and hardship by matching donations from contributing customers.

From now until December 24, Walmart will match donations made through the Holiday Meal Donation process up to $500,000. Additionally, between December 2 and December 24, it will match round-up donations made online and via the app up to $1 million. These matching initiatives will amplify the impact of each donation, allowing more families to receive food, shelter, and essential support.

“More families across the country are seeking assistance from The Salvation Army to put food on the table and find shelter,” says Merle Heatwole, National Commander of The Salvation Army. “Thanks to Walmart and its customers, we will be able to provide food, shelter assistance, and critical resources to those struggling to survive this holiday season.”

As many families continue to face challenges with rising living costs and cuts to food assistance programs, local nonprofits are experiencing record levels of demand for help. Through its long-standing partnership with Walmart, The Salvation Army will provide millions with meals, toys, and essential services — ensuring a bright light of hope this holiday season.

How to Get Involved?

In Stores:

Red Kettle Campaign | November 15 – December 24
Starting November 15, The Salvation Army's iconic Red Kettles will be present in Walmart and Sam's Club stores. Customers can support programs that provide food, shelter, and hope for those in need by making cash or digital donations.

Angel Tree | November 15 – December 15
In participating Walmart stores, customers can select an Angel Tree tag and purchase gifts for a local child in need. Gifts will be collected and distributed by local The Salvation Army units to ensure that each child experiences the joy of Christmas morning.

Online:

Online Round-Up | December 2 – December 24
Walmart customers can round up their purchases to the nearest dollar, with every cent aiding The Salvation Army's Red Kettle Campaign and programs run in their local communities. Between December 2 and December 24, Walmart will match online and app round-up donations up to $1 million.

Online Angel Tree | October 14 – December 15
Customers can support families by purchasing toys, coats, and other essentials through The Salvation Army's Angel Tree registration. All items purchased online will be directly sent to local The Salvation Army units for the children and families in need.

Holiday Meal Donation | October 21 – December 24
Customers shopping on Walmart.com can add a donation of $5, $15, or $25 to their purchases to help provide meals for those in need. Walmart will match donations made through the Holiday Meal Donation process up to $500,000 until December 24.

“We know that our customers and members feel a deep commitment to their communities during the holiday season,” says Julie Gehrki, Senior Vice President of Walmart. “Once again, we're partnering with The Salvation Army to provide more ways for them to give back. Whether they make a donation at checkout, round up their totals online, or contribute to providing meals to those in need, it's now easier than ever for our customers to help.”

The Salvation Army and Walmart have been partnering for over forty years to bring hope to millions across the nation. Through initiatives like Angel Tree and the Red Kettle Campaign, children are opening gifts on Christmas morning, and families are sharing warm meals — all made possible by the generosity of Walmart customers and associates.

Additionally, community members are invited to volunteer and donate to their local The Salvation Army this season. Opportunities may vary by location. You can find nearby opportunities by visiting SalvationArmyUSA.org/volunteer.