Walmart and Partnership that Provides Hope to Those in Need

Walmart and The Salvation Army Reunite to Support Those in Need

Alexandria, Virginia – According to the announcement dated November 7, 2025, as families prepare for the holidays nationwide, Walmart and The Salvation Army are renewing their collaboration to address the growing needs in communities. Walmart reinforces its commitment to providing hope to those struggling with hunger by matching donations from contributing customers.

From now until December 24, Walmart will match donations made through the Holiday Meal Donation initiative up to $500,000. Additionally, between December 2 and December 24, donations rounded up online and through the app will be matched up to $1 million. These matching initiatives will increase the impact of each donation, allowing more families to receive food, shelter, and essential support.

“More families across the country are reaching out to The Salvation Army for assistance in putting food on the table and finding shelter,” says Merle Heatwole, National Commander of The Salvation Army. “Thanks to Walmart and its customers, we will be able to provide food, shelter assistance, and critical resources to those struggling to make ends meet this holiday season.”

Many families continue to struggle with rising living costs and cuts to food assistance programs as local nonprofits face record levels of demand for aid. Through its long-standing partnership with Walmart, The Salvation Army will provide millions of meals, toys, and essential services to those in need — ensuring that there is a bright light of hope this holiday season.

How to Get Involved?

In Physical Stores:

Red Kettle Campaign | November 15 – December 24
Starting November 15, The Salvation Army’s iconic Red Kettles will be located in Walmart and Sam's Club stores. Customers can make cash or digital donations to support programs that provide food, shelter, and hope to those in need throughout the year.

Angel Tree | November 15 – December 15
In participating Walmart stores, customers can choose an Angel Tree tag and purchase gifts for local children in need. Gifts will be collected and distributed by local The Salvation Army units to ensure that each child experiences the joy of Christmas morning.

Online:

Online Round-Up | December 2 – December 24
Walmart customers can round up their shopping totals to the nearest dollar to support The Salvation Army's Red Kettle Campaign and the programs they operate in local communities. Between December 2 and December 24, Walmart will match online and app round-up donations up to $1 million.

Online Angel Tree | October 14 – December 15
Customers can support families by purchasing toys, coats, and other essentials from The Salvation Army's Angel Tree registry. All items purchased online will be sent directly to local The Salvation Army units for children and families in need.

Holiday Meal Donation | October 21 – December 24
Walmart.com shoppers can add a donation of $5, $15, or $25 to their purchases to help provide meals for those in need. Until December 24, Walmart will match donations made through the Holiday Meal Donation process up to $500,000.

“We know our customers and members feel a deep sense of commitment to their communities during the holiday season,” says Julie Gehrki, Senior Vice President of Walmart. “Once again, by partnering with The Salvation Army, we are providing more opportunities for them to give back. Whether they make a donation at checkout, round up their totals online, or contribute to providing meals for those in need, it’s never been easier for our customers to help out.”

The Salvation Army and Walmart have been partners for over forty years, working together to bring hope to millions across the country. Through initiatives like Angel Tree and the Red Kettle Campaign, children can open gifts on Christmas morning, and families can share warm meals — all made possible by the generosity of Walmart customers and employees.

Additionally, community members are invited to volunteer and donate locally this season with The Salvation Army. Opportunities vary by location. You can find local opportunities by visiting SalvationArmyUSA.org/volunteer.