Shein Delayed Its Openings in France, Reasons are Being Wondered.

Shein, a cheap clothing manufacturer based in China, aimed to expand into the French market with plans for five new stores. However, high price reactions at its first store in Paris forced the company to postpone these openings.

The new section launched at the BHV store in Paris in collaboration with Societe des Grands Magasins (SGM) has been reconsidered due to negative feedback from consumers. Price adjustments made before the opening showed a significant difference compared to online selling prices. This situation drew consumer reactions and created a basis for reassessing market strategies.

It is understood that the pricing policies of brands like Shein are of great importance in this period, where competition in the fashion and clothing sector in France is increasing. As consumers' shopping habits change, it has become inevitable for brands to take strategic steps in the face of high price expectations. While Shein continues to work on adjusting prices to meet consumer expectations, the timing of its new store openings remains a topic of curiosity.

Experts warn that such price reactions may not be limited to France alone and that similar situations could occur in international markets as well. With increasing popularity among young consumers, Shein now has to approach its pricing policy more carefully to protect its brand image. It is evident that during this process, the company needs to develop a twofold strategy to respond to high price criticisms and ensure customer satisfaction.

On the other hand, while Shein's presence in the French market is awaited, it is also thought that various campaigns and discounts offered to consumers will be effective. The brand, which draws attention through marketing activities conducted on social media, is closely monitored regarding how it will manage changes in pricing.