Innovative Partnership Between Estée Lauder and Shopify

Estée Lauder Companies Inc. (NYSE:EL) announced a strategic partnership with Shopify Inc.. This collaboration aims to modernize the digital technology infrastructure and provide the best omnichannel consumer experiences.

The partnership seeks to establish a new commerce foundation to enhance sustainable growth for the prestigious and luxury portfolio of Estée Lauder brands. Under Estée Lauder's "Beauty Redefined" strategy, this innovative partnership aims to reach consumers in a smarter, faster, and more personalized way.

Stéphane de La Faverie, CEO of Estée Lauder, stated that this partnership will unlock new levels that can enhance consumer focus and omnichannel shopping experiences. “By bringing together data, technology, and creativity, we are able to anticipate consumer needs and seamlessly connect brand experiences,” he said.

Harley Finkelstein, President of Shopify, emphasized that Estée Lauder is a legend in beauty, highlighting that together they are shaping a new retail era. The first phase will be announced on the Shopify platform in the first quarter of 2026.

Brian Franz, Head of Data and Analytics at Estée Lauder, highlighted that Shopify is the best strategic partner in this transformation process. He explained that having real-time data and AI-supported capabilities will enable them to be more agile and respond to consumer needs accordingly.