Yataş received government support for its Divanev and Puffy brands!

Yataş Participated in the TURQUALITY Support Program with Two Brands

Yataş Yatak company's two important brands, Divanev and Puffy, have been included in the TURQUALITY Support Program administered by the Ministry of Trade of the Republic of Turkey. This step significantly contributes to Yataş's efforts to increase its presence in the global market and improve quality standards.

Management Compliant with International Standards

According to the information in the statement, it has been confirmed that Yataş's corporate governance approach, strategic growth objectives, and brand management processes are in compliance with international standards. The auditing firm appointed by the Ministry of Trade has confirmed that the Divanev and Puffy brands meet high standards.

Significant Support Amounts and Goals

The support to be provided by the Ministry of Trade will be effective as of January 23, 2026. Within this framework, Yataş will be able to receive support in various areas, including patent, utility model, industrial design registration, market entry certificate, and licensing processes. The total support amount allocated for the year 2026 has been set at 493 million TL. It is planned that this support upper limit will be increased annually by the CPI rate.

Statement to the Ministry of Trade

The Yataş Group stated through the Public Disclosure Platform, “Our Divanev and Puffy brands have been included in the TURQUALITY Support Program. This indicates that the compliance of our group's brand management processes and strategic objectives with international standards has been approved by the Ministry of Trade,” it stated.

Thus, Yataş has taken an important step to strengthen the international position of its brands and achieve its goals of entering new markets.