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WhatsApp has announced that it will start charging users for artificial intelligence chatbots in Italy. This new system could impose significant costs on developers. The increase in the number of queries users make with AI bots every day seems likely to raise the billing burden for developers.
According to an announcement by Meta, a new pricing model is being introduced for developers who want to use bots on WhatsApp. The new system, which is set to take effect on February 16, will charge $0.0691 per message for non-template responses. This has the potential to create high bills for developers.
Currently, WhatsApp already charges developers for the use of its API for various use cases. This includes situations such as payment reminders and delivery updates, providing significant services for users. Additionally, Meta's new policy will further increase the financial burdens for companies using AI chatbots through the business API.
A Meta spokesperson stated that a pricing system will be introduced for those who want to use the WhatsApp platform to provide AI chatbots in situations where it is legally required to do so. This change could meaningfully impact the costs for businesses utilizing AI bots in customer service.
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