New era at Shopify: Jessica Hertz became COO.

Shopify's New COO Jessica Hertz

On October 9, 2025, Shopify announced the appointment of Jessica Hertz as Chief Operating Officer. Hertz previously served as General Counsel, managing legal, policy, and communications functions.

Integration of Global Trade and Artificial Intelligence

Shopify symbolizes its orientation towards seamless global payments and AI-powered trade experiences with the expanded partnership with Global-e and the integration of OpenAI’s ChatGPT.

We will explore how the integration of Shop Pay with Global-e will impact Shopify’s investment story and international growth outlook.

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Investing in Shopify: Long-Term Growth

Investing in Shopify reflects faith in the long-term growth of global e-commerce, the company’s innovative trade solutions, and its ability to expand with both retailers and technologies. The appointment of Jessica Hertz as Chief Operating Officer does not seem to significantly impact Shopify’s most important short-term drivers, particularly the ongoing momentum in international and corporate retailer adoption.

Shopify’s latest corporate developments include the integration of Shop Pay with Global-e, which stands out as a contributor to international growth. This move is a significant step towards enhancing Shopify’s influence in cross-border trade and streamlining the payment experience.

Regulatory Risks and Growth Potential

While management changes are prominent, investors need to be cautious as the increasing regulatory scrutiny could alter Shopify’s trajectory more rapidly than anticipated. We need to continue evaluating expectations for Shopify in the coming periods.

Future Expectations

Shopify’s outlook projects revenues of 18.5 billion dollars and 2.7 billion dollars in earnings by 2028. Achieving this goal requires annual revenue growth of 22.6% and an increase of 0.4 billion dollars from the current 2.3 billion dollars earnings.

Shopify’s forecasts provide a 164.45 dollar fair value, which appears to be in line with the current price. The Simply Wall St community’s 24 fair value estimates range between 82 dollars and 200 dollars, reflecting diverse expectations and cautious stances among market participants.

This broad value range regarding Shopify suggests that the current price of the stock could appreciate by 21%.

Market Research and Free Reports

Shopify’s research offers an analysis summarizing two important awards and two key warning signs that may affect your investment decisions. Our free Shopify research report consolidates fundamental analyses into a single visual. Significant opportunities arise every day; discover 17 US stocks expecting over 6% dividend yield.

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