OpenAI is starting the advertising period on ChatGPT.

Competitive Digital Marketing: ChatGPT and Advertisements

HANDE BERKTAN

OpenAI, a leader in the field of artificial intelligence, plans to begin advertising tests in its popular chatbot ChatGPT. In a statement last month, the company announced that clearly labeled advertisements would appear in a designated area beneath users' conversations.

Clear and Measurable Ads for Your Target Audience

OpenAI stated that advertising policies will vary based on users' subscription levels. Advertisements will not be shown to users with 'Plus', 'Pro', 'Business', and 'Enterprise' packages. Additionally, the company noted that in the long term, it aims to derive less than 50% of its total revenue from advertisements.

Will Advertisements Be Secret?

OpenAI guarantees that conversations with free users and those on the more affordable Go subscription plan will be kept confidential from advertisers. However, advertisements will be optimized according to users' needs. OpenAI also emphasized that advertisers will not influence ChatGPT's responses.