Investigation from the Competition Authority on MUYA: What is Happening?

MUYA Polyurethane Rubber Industry, one of Turkey's leading slipper and footwear manufacturers, is facing allegations of engaging in anti-competitive practices. This investigation, initiated against a number of authorized dealers across Turkey, is questioning the company's behavior in the market and examining possible violations.

The investigation is centered around the claim that MUYA determines the selling prices for its dealers. According to these allegations, MUYA exerts price pressure not only on retailers selling through physical stores but also on dealers operating on e-commerce platforms, directly intervening in their pricing strategies.

It is claimed that some dealers are prevented from selling at prices other than those set by MUYA, which negatively affects competition. Such practices impact the profit margins of retailers and threaten a competitive market environment by increasing consumer prices.

Authorities are expected to expand the scope of the investigation to examine in detail how MUYA’s practices affect market dynamics. The company will have to respond to these heavily scrutinized allegations and may need to take steps to mitigate the negative repercussions on the general structure of the market.

Since this examination under competition law could have significant implications not only for MUYA but also for other players in the industry, decisions made by the Competition Authority may determine how the industry transforms and may influence market strategies in the future.

In addition to MUYA's practices, other factors threatening the overall competitive structure of the market are also expected to be investigated. An increase in inspections within the industry can be seen as an important development for consumer rights. In this context, we eagerly await the steps to be taken to protect the interests of all parties involved.