The short-term car rental sector grew by 176.8 billion Turkish Lira.

The short-term car rental sector reached an active size of 176.8 billion liras in the first half of 2023, drawing attention to itself. This growth has once again highlighted the dynamics of the sector and consumer demands. The report published by the All Car Rental and Mobility Organizations Association (TOKKDER) contains important data supporting the expansion of the car rental market.

In collaboration with independent research company NielsenIQ, TOKKDER's sectoral report identified the unique dynamics of the January-June period. The report is critical for strengthening the competitive positions of brands in the sector and increasing customer satisfaction.

Increasing demand, particularly supported by corporate car rental services and reservation systems that appeal to individual users, is helping leading firms in the sector to increase their market share. Car rental appears to be rapidly becoming a growing preference for both businesses and individuals.

The growth figures obtained in the first half of 2023 also reveal the necessity for many important players in the sector to make strategic moves. The new services and campaigns offered by car rental companies support the competitive structure and better respond to user needs.

When analyzing current market trends, it is expected that there will be an increase not only in short-term rental systems but also in electric vehicle rental options. This will only be possible if brands in the sector meet changing customer expectations and take appropriate steps for sustainability.

In conclusion, 2023 is recorded as a turning point for the short-term car rental sector in terms of growth, innovation, and customer-centricity. In a sector pushing the limits of active size, the aim is to achieve greater successes through continuous development and appropriate strategies.