"Secret Preparations of Companies in the IPO Process"

Public Offering: The Invisible Preparation Process

Elif Canseven

Public offering processes typically attract attention through application files, prospectus texts, and investor presentations. However, these stages are just the tip of the iceberg. The real work starts much earlier, behind closed doors. The main focus of companies is not just on creating the prospectus but on how to shape their financial structures.

Revisiting Financial Statements

From the moment the idea of a public offering is discussed at the management table, the financial statements of companies transform from mere documents reflecting past performance. These statements are now reorganized to answer questions that investors will ask in the future.

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