The World's Best Brands Awarded in Osaka

20th World Branding Awards in Osaka

On November 17, 2025, the 20th World Branding Awards held in Osaka, Japan, celebrated the achievements of leading brands in national, regional, and global categories. In the 2025-2026 edition, 1,092 brands from 66 countries were nominated for the "Brand of the Year," and from this elite list, fewer than 100 brands emerged as winners, representing the highest standards of success across three categories.

This year's awards ceremony took place outside of London at the Osaka City Museum of Fine Arts. The event was enriched by a keynote speech from Miho Noguchi and attended by over 80 international guests, hosted by Allie Sakakibara.

Among the global winners from various industries were British Airways (United Kingdom), IKEA (Sweden), Lurpak (Denmark), Marriott International (United Kingdom), Nike (USA), and Yakult (Japan).

Among the award winners from Taiwan were Taiwan Bank, Chunghwa Telecom, and Fullon Hotels, while other national winners included Airland (Hong Kong), Aurora (Thailand), Boursa Kuwait (Kuwait), Café Amazon (Thailand), Edeka (Germany), Evolene (Indonesia), Farm Fresh (Malaysia), FERN-D (Philippines), Indomaret (Indonesia), KOI Thé (Singapore), Partners (Philippines), Shiseido (Japan), and Spritzer (Malaysia).

Only 20 brands won awards in the regional category due to their impact in three or more regional markets, including Amarula (South Africa), M-150 (Thailand), MR DIY (Malaysia), Nippon Rent-A-Car (Japan), Tsui Wah (Hong Kong), Vitaday (Thailand), and Watsons (Malaysia).

Richard Rowles, President of the World Branding Forum, stated, "The World Branding Awards not only celebrate success but also highlight the determination, vision, and emotional connections behind that success. Each brand is honored on a global platform not only for what it sells but for the values it represents."

More than 91,000 consumers participated in this year's nomination process worldwide. The fact that only an average of five brands win awards in each country proves how remarkable the World Branding Award is as an achievement.