Apple will introduce the new Siri supported by Gemini in February.

Apple Introduces New AI-Powered Siri

HANDE BERKTAN

Apple will start reaping the fruits of its artificial intelligence collaboration with Google in February 2024. The company is preparing to introduce a completely revamped version of its voice assistant, Siri, powered by Gemini-based AI models.

Features of the New Gemini-Powered Siri

The new Siri version is expected to be the first major update that fulfills Apple's promises made in June 2024, allowing it to access user personal data and perform smarter, more interactive tasks. Additionally, this update is anticipated to offer a structure similar to other chatbots like ChatGPT.

Project Codename: Campos

The new Siri will evolve beyond a simple voice assistant to a full-fledged chatbot. The project's codename has been announced as Campos. Apple aims to achieve deep integration of this system with iPhone, iPad, and Mac operating systems.

AI Strategy and Future

Previous reports had indicated that Apple was struggling to reassess its artificial intelligence strategy. However, it seems that the collaboration with Google and John Giannandrea's department has provided the company with a new direction. These changes may positively impact the company's technological advancement and competitive power.