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Apple will start reaping the fruits of its artificial intelligence collaboration with Google in February 2024. The company is preparing to introduce a completely revamped version of its voice assistant, Siri, powered by Gemini-based AI models.
The new Siri version is expected to be the first major update that fulfills Apple's promises made in June 2024, allowing it to access user personal data and perform smarter, more interactive tasks. Additionally, this update is anticipated to offer a structure similar to other chatbots like ChatGPT.
The new Siri will evolve beyond a simple voice assistant to a full-fledged chatbot. The project's codename has been announced as Campos. Apple aims to achieve deep integration of this system with iPhone, iPad, and Mac operating systems.
Previous reports had indicated that Apple was struggling to reassess its artificial intelligence strategy. However, it seems that the collaboration with Google and John Giannandrea's department has provided the company with a new direction. These changes may positively impact the company's technological advancement and competitive power.
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