AB launched an investigation into Elon Musk's Grok Artificial Intelligence for 'deepfake'.

EU Launches Investigation into Musk's Grok AI

The European Union (EU) has officially launched an investigation regarding the social media platform X, managed by Elon Musk, to examine sexually explicit 'deepfake' images produced by the AI chatbot Grok. This process aims to review the platform's shortcomings in mitigating hazards under the Digital Services Act (DSA).

Deepfake Images and Violations

Henna Virkkunen, the EU Commission's Vice President for Technology, described these sexually explicit deepfake images as a form of assault with a "violent" and "unacceptable" impact on women and children. The investigation focuses on whether X took adequate measures to prevent the spread of such content when integrating Grok onto the platform.

Global Impacts and Reactions from Other Countries

This situation is not limited to Belgium; media watchdog Ofcom in England, and countries like France and India are also on high alert regarding Grok's ability to generate non-consensual content. It is particularly alleged that the platform's 'spicy mode' feature can produce inappropriate images in seconds.

Response from X Platform

X officials state that illegal content has been removed and that they are collaborating with law enforcement. However, EU officials do not believe that merely restricting such features to paid subscribers will resolve the issue.

Digital Sovereignty and the Future

This investigation is expected to escalate tensions over digital sovereignty between the US and the EU. The administration of former President Donald Trump considered the EU's initiatives as an attack on freedom of expression, emphasizing that they target American companies. However, the EU appears determined to exercise regulatory power with heavy fines that could reach up to 6% of annual global revenue.