New Regulation: Labeling Requirement for Toy Imports Begins

An important change is occurring in toy imports in Turkey. The Ministry of Trade will require, starting from January 1, 2026, that information about manufacturers and importers be displayed on product labels during the toy inspection process conducted at the import stage. If missing information is detected, the inspection will result in a negative outcome.

This new regulation is seen as part of policies aimed at increasing the safety and quality of toys. This step, especially for child safety, could be a significant turning point in the toy industry. Consumers will now be able to obtain more information about the content of the toys being offered to them.

Importing companies will need to declare the label information of their products completely and accurately. In this context, details that must be included on the product labels include the manufacturer, importer, and product characteristics. Failure to provide this information will result in the products not passing the import inspection and thus being unable to enter the Turkish market.

The Ministry of Trade's new regulation aims to prevent counterfeit and unsafe toys from being available in the market. With the inspection process becoming stricter, the goal is to ensure both children's safety and to maintain market balance. Experts indicate that such measures will positively affect the competitive conditions in the industry.

Additionally, toy importers will need to be very cautious regarding these new rules. Missing label information could have serious consequences and could tarnish companies' commercial reputations. Therefore, it has become extremely important for companies to update the labels of all their products and accurately reflect the necessary information.

In conclusion, starting in 2026, this innovation introduced in toy imports will enhance consumer safety and contribute to the formation of a healthier competitive environment in the sector. Importers must swiftly take the necessary steps to comply with the new rules.