New Regulation: Labeling Requirement Begins for Toy Imports

An important change is occurring in toy imports in Turkey. The Ministry of Trade has announced that starting from January 1, 2026, the manufacturer and importer details must be visible on product labels during the toy inspection process conducted at the import stage. If incomplete information is detected, the inspection will result negatively.

This new regulation is seen as part of policies aimed at increasing the safety and quality of toys. This step, especially for child safety, could be a significant turning point in the toy industry. Consumers will now be able to obtain more information about the content of the toys offered to them.

Importers will be required to declare the label information of their products completely and accurately. In this context, details that must be included on product labels include the manufacturer, importer company, and product specifications. If this information is not provided, the products will not pass the import inspection and will not be able to enter the Turkish market.

The Ministry of Trade's new regulation aims to prevent counterfeit and unsafe toys from entering the market. With the tightening of the inspection process, the goal is to ensure child safety and maintain market balance. Experts state that such measures will also positively affect the competitive conditions in the industry.

Additionally, toy importers will need to be very careful about these new rules. Incomplete label information can have serious consequences and can damage the commercial reputation of companies. Therefore, it has become crucial for companies to update all their product labels and accurately reflect the required information.

In conclusion, the innovations introduced in toy imports from 2026 onwards will enhance consumer safety and contribute to the establishment of a healthier competitive environment in the industry. Importers must take the necessary steps swiftly to comply with the new rules.