New Regulation: Labeling Obligation Begins for Toy Imports

An important change is occurring in toy imports in Turkey. The Ministry of Trade will require, starting January 1, 2026, that the information of manufacturers and importers be visible on product labels during the import phase inspections. If any information is found to be incomplete, the inspection will yield negative results.

This new regulation is seen as part of policies aimed at increasing the safety and quality of toys. Especially as a step taken for child safety, this move could mark a significant turning point in the toy sector. Consumers will now be provided with more information about the content of the toys being offered.

Importing companies will need to declare the label information of products completely and accurately. This includes details such as the manufacturer’s name, the importer’s name, and product characteristics that must be included on product labels. If this information is not included, the products will not pass the import inspection and will not enter the Turkish market.

The new regulation by the Ministry of Trade aims to prevent fake and unsafe toys from entering the market. With the tightening of the inspection process, the goals are to ensure the safety of children while also maintaining market balance. Experts note that such measures will positively affect the competitive conditions in the sector as well.

Additionally, importers will need to be particularly careful regarding these new rules. Incomplete label information could have serious consequences and damage the commercial reputation of the companies. Therefore, it has become extremely important for firms to update all product labels and accurately reflect the necessary information.

In conclusion, the innovation introduced in toy imports starting in 2026 will enhance consumer safety and contribute to a healthier competitive environment in the sector. Importers must quickly take the necessary steps to comply with the new rules.