New Regulation: Labeling Requirement for Toy Imports Begins

In Turkey, an important change is taking place in toy imports. The Ministry of Trade announced that starting from January 1, 2026, manufacturers and importers will have to display their information on product labels during the toy inspection process conducted at the import stage. If any missing information is detected, the inspection will yield negative results.

This new regulation is seen as part of policies aimed at increasing the safety and quality of toys. This step, particularly for child safety, could represent a significant turning point in the toy industry. Consumers will now have more access to information about the content of the toys they purchase.

Importers will be required to declare the labeling information of their products completely and accurately. The information that must be included on product labels encompasses details such as the manufacturer, the importer, and product specifications. If these details are not provided, the products will not pass the import inspection and will not be allowed to enter the Turkish market.

The Ministry of Trade's new regulation aims to prevent the market presence of counterfeit and unsafe toys. With the inspection process becoming stricter, the goal is to ensure both the safety of children and maintain market balance. Experts suggest that such measures will also positively impact the competitive conditions within the industry.

Furthermore, toy importers will need to be particularly careful about these new rules. Missing label information can lead to serious consequences and may damage firms' commercial reputations. Therefore, it has become extremely important for companies to update the labels of all their products and accurately reflect the required information.

In conclusion, the innovations brought to toy imports from 2026 onwards will enhance consumer safety and contribute to a healthier competitive environment in the industry. Importers must quickly take the necessary steps to comply with the new regulations.