A New Identity for Türkiye Agricultural Credit Cooperatives Markets

Turkey Agricultural Credit Cooperatives operating under its umbrella provides significant services, especially in agricultural products and food items. In the recent press conference, the new name of these markets, KOOP Market, was introduced. The new brand identity, communication vision, and comprehensive campaign are considered part of the transformation in the sector.

Attending the meeting were Yılmaz Bademli, Member of the Management and Executive Board of Agricultural Credit Holding, and Şevket Varol Halepli, General Manager of Agricultural Credit KOOP Market, who provided information about the future of the brand. This important event, attended by top executives of the Agricultural Credit Group and invited guests, offered a great opportunity to present the new brand strategy.

It was emphasized that the quality of the products offered by the markets was a priority in the creation of the new brand identity. KOOP Market aims to focus on supporting local producers and sustainable agricultural practices. In this way, it is planned to provide better services to both farmers and consumers.

Yılmaz Bademli stated in his speech during the meeting that KOOP Market is not just a market name but also carries a mission. He explained the fundamental principles of the brand’s vision by saying, "We aim to offer higher quality, more accessible, and sustainable food products." Şevket Varol Halepli added that the new campaigns would benefit both consumers and producers, indicating that they would work in collaboration with all sector stakeholders.

Considering the current competitive conditions in the sector, KOOP Market will adopt a service approach that prioritizes customer satisfaction. Thus, it will continue to be an important player in Turkey's agricultural and food sector. With a successful transformation process, an increase in the number of markets and an enhancement in service quality are expected.