


The knitwear sector, which holds an important place in Turkey's export arena, is experiencing difficulties due to serious challenges faced recently. In particular, the knitwear segment, which has a market share of more than 30% in the ready-to-wear sector, is going through one of the toughest periods in its history due to the sharp declines observed in foreign orders and rising costs.
Sector representatives emphasize that the recent decline in foreign orders is a significant crisis factor, and they indicate that exports have decreased by double-digit rates. This situation has negatively affected many firms, leading to sectoral liquidity issues. The consecutive bankruptcy protection applications of long-established firms raise concerns that the troubles in the sector will deepen further.
These negative developments in the knitwear sector threaten the financial structure of businesses, bringing social effects such as a decrease in employment and stalling in production. In this environment where exporters have fallen into uncertainty about the future, many firms are trying to develop various strategies to reduce costs.
Experts argue that to prevent export losses, approaches such as diversifying target markets and cost optimization should be adopted. Additionally, it is noted that alternative markets should be researched and new customer portfolios should be created. The process experienced alongside high costs and decreasing demand jeopardizes the stability in the sector.
It is expressed that the knitwear sector needs to invest more in innovation and R&D activities to maintain its international competitiveness. Especially, the development of sustainability and eco-friendly products has the potential to revitalize the sector in line with the increasing global demand. However, to implement all these solutions, improving the business environment and increasing financing opportunities is of great importance.
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