TraceFuse is providing safety on Amazon with the 700+ brand.

Reno, Nevada, November 4, 2025 - TraceFuse, an AI-powered platform that helps Amazon sellers protect their brand reputation, is celebrating a significant achievement. The company is currently working with over 700 Amazon brands and has successfully removed over 16,000 negative or policy-violating reviews from Amazon product listings.

Founded by Shane Barker in 2022, TraceFuse combines advanced AI review analysis with expert human oversight to detect and remove fake, defamatory, misleading, or competitor-placed reviews. The review removal processes are conducted in full compliance with Amazon's Community Guidelines and content standards; this aims to ensure fairness and maintain market trust.

TraceFuse's founder and CEO, Shane Barker, stated, "Surpassing 700 brands and achieving over 16,000 successful removals demonstrates the real impact TraceFuse is having on Amazon sellers." He added, "Our mission is quite clear: to help legitimate brands protect their reputations and compete in a fair playing field."

Negative or fake reviews can significantly influence purchasing decisions, sales performance, and public perception. TraceFuse's technology quickly flags suspicious or negative reviews, while the compliance team verifies and manages removal requests in accordance with Amazon's policies. Operating on a results-driven model, brands are only charged when a review is successfully removed.

By preventing reputation damage early on, TraceFuse allows brands to protect their revenues, reinforce customer trust, and maintain future sales growth. The platform works with both new sellers and large global brands, tailoring its approach to business size and market needs.

Key achievements of TraceFuse to date include:

• Over 700 brands monitored and supported
• Over 16,000 policy-violating reviews removed
• Fully compliant with Amazon's Terms of Service

TraceFuse currently serves Amazon sellers in the United States, the United Kingdom, and Canada, with plans for global expansion in 2026. Sellers can also access a free Amazon Review Checker Tool to analyze removable reviews.

TraceFuse is an AI-powered brand protection platform aimed at helping Amazon sellers maintain fair competition and protect product reputation. Established in 2022 and based in Reno, Nevada, TraceFuse combines machine learning and expert compliance analysis to uphold Amazon's Community Guidelines. The platform assists sellers in rebuilding their credibility, salvaging sales, and strengthening their long-term market positions.