Thumzup Media Plans to Test Dogecoin Integration

The US-based digital advertising technology company Thumzup Media (TZUP) announced that it is considering the integration of Dogecoin (DOGE) into its reward system for users. The company plans to offer Dogecoin as an alternative payment method on its platform, where users can earn cash rewards by sharing content about products from advertisers.

Thumzup stated that this strategic move would reduce dependence on traditional banking infrastructure, thereby providing lower transaction costs and facilitating fast international payments. CEO Robert Steele emphasized that exploring the integration of Dogecoin is an important step in their journey to create a scalable and low-friction reward system. Steele expressed that if this system proves successful, it could improve the unit economics of the company and enable it to reach a broader user base among crypto-friendly content creators.

Thumzup plans to gradually implement the Dogecoin-based reward model. The company announced that this process would be rolled out after completing technical tests, regulatory approvals, and pilot phases. Additionally, it was shared that as of September 30, the company holds 19 Bitcoin (BTC) and 7.5 million Dogecoin (DOGE), and has provided a $2.5 million loan to DogeHash to enhance Dogecoin mining capacity.

As part of the crypto treasury program launched in January, Thumzup initially made a $1 million investment in Bitcoin. The steps taken by the company during this period to avoid losing credibility are an important indicator for investors. However, Thumzup's shares fell by 5.3%, dropping to the $5 level after the news, while the price of Dogecoin decreased by 2.4%, trading around $0.20. Following these developments, there are important levels and innovative projects that investors need to pay attention to.