


Snowflake Inc. (NYSE:SNOW), after an interview with a social media influencer, filed an 8-K document with the Securities and Exchange Commission (SEC). The company was compelled to submit these documents due to comments made by Chief Revenue Officer (CRO) Mike Gannon during an interview with an influencer known as 'theschoolofhardknockz' on Instagram and TikTok regarding future financial results.
Following the interview, the video garnered over 555,000 views on TikTok and more than 138,000 likes on Instagram. In the 8-K filing, it was explicitly stated that Gannon was not an appointed spokesperson authorized to disclose financial information on behalf of the company, and it emphasized that investors should not rely on such statements.
In the interview, Gannon expressed expectations that Snowflake would close the year with over $4.5 billion in revenue and reach $10 billion in a few years. However, this expectation conflicts with the official guidance released in August, which projected $4.395 billion in revenue for the year, $100 million less than Gannon's forecast.
The influencer James Dumoulin is a figure who frequently interviews millionaires on social media platforms and has 5.6 million followers. It has also been reported that Dumoulin and Gannon have not yet responded to requests for comments on this matter.
This incident highlights the potential risks and regulatory implications of corporate executives sharing financial information on social media platforms. It also underscores the impact of social media on investor decisions and the importance of clear communication guidelines for company representatives. This situation may prompt other companies to review their communication policies to avoid similar issues.
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