The Competition Authority has fined Adidas 402 million TL.

The Competition Authority made an important decision after an intensive investigation into Adidas, a strong player in the sportswear sector. The authority examined the company's pricing practices within the borders of Turkey and concluded that its strategic pricing policies hindered competition.

As a result of the investigation, it was decided to impose an administrative fine of a total of 402 million TL on Adidas. This serves as a warning for other companies in the sector, while also highlighting the importance of measures taken to maintain price stability in the Turkish market.

The imposed penalty arose from a series of violations. The Competition Authority pointed out that Adidas's practices regarding resale price maintenance contradicted the principle of fair competition under market conditions. It emphasized that such practices could undermine consumer rights and create an unfair competitive environment in the market.

Considering that the Competition Authority has conducted similar studies on large firms such as Airbus, it is clear that the decision is not limited to Adidas and that it will have broader implications in the sector. It is hoped that all brands operating in the sportswear market will be conscious of conducting their pricing policies within the framework established by the Competition Authority. Otherwise, there is a risk of being subjected to similar penalties.

How Adidas will develop a strategy following this penalty remains to be seen. While for consumers, change is a constant, companies must take right steps within the legal framework in order to continue their activities in a sustainable competitive environment. The Competition Authority's fine is considered an important step towards establishing a certain balance in the sector.