PVH and OpenAI: Artificial Intelligence Transformation in Apparel

PVH Announces Collaboration with OpenAI for Artificial Intelligence

PVH, the parent company of leading apparel brands Calvin Klein and Tommy Hilfiger, has entered into an important collaboration with OpenAI as part of its expanded innovation strategy. This partnership will be implemented under PVH’s multi-year growth strategy known as the PVH+ Plan, aiming to elevate customer experience in the clothing sector to a new level.

Innovation Targeted with Artificial Intelligence

The artificial intelligence solutions developed by OpenAI will be integrated into PVH's global operations, enhancing the potential to create new opportunities within the company’s value chain. This collaboration aims to develop artificial intelligence capabilities in alignment with PVH's data and demand-driven business model. Applications will be utilized in critical areas such as product and design, demand planning, inventory optimization, and customer engagement to increase the company's efficiency.

Future Expectations

It is anticipated that the new artificial intelligence applications developed through this collaboration will support the creativity and professional skills of PVH teams. This technology will enable the company to enhance its capacity to offer smarter tools, sharper applications, and personalized customer experiences, allowing it to take a leading role in the apparel industry.