


Prizma Matbaacılık announced that it secured a cash resource of 80 million TL through a reserved capital increase carried out last September. The increased cash was fully covered by the company's partner Raşit Kuru. This process was detailed in the planning shared with investors.
Prizma Matbaacılık stated that 55 million TL of the obtained fund would be used to pay suppliers, while the remaining 25 million TL would be allocated for repaying financial debts. This strategy aims to relieve the company’s operational flow and reduce debt burden. In this context, the main objective of the capital increase has been defined as balancing the balance sheet rather than growth.
On the other hand, in the nine-month performance report provided by Marshall, it was observed that sales fell by 25%, gross profit decreased by 15%, and operating profit dropped by 55%. While EBITDA only decreased by 5%, the net period loss amounted to 194 million TL. Despite the growth in exports, it is seen that the weakness in the domestic market still affects the overall revenue contraction. This situation complicates the company's cost structure, putting pressure on profitability.
Marshall's export network is primarily focused on high price-competitive markets such as Turkish Republics and TRNC. While low-margin sales increase export volume, it is reported to have a limited effect on net profit. Company officials note that although the growth in exports is a positive development, it has not compensated for the contraction in total sales. The common view is that losses are expected to continue in the short term, and it is suggested that for a turnaround to profit, an increase in sales volume and operational profitability is necessary.
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