Kordsa is Renewing Its Strategy in Global Competition.

Kordsa's Strategic Transformation

As one of Sabancı Holding's strong affiliates, Kordsa has entered a new strategic period focused on tire reinforcement and composite technologies in order to adapt to the changing dynamics of the global market and enhance its competitive strength.

Customer-Focused Innovation and Efficiency

During this transformation process, the company aims to create a more cohesive structure in line with its goals of continuing to meet customer needs with innovative products and services, while increasing operational efficiency, strengthening cash flow, and improving cost management.

Increased Price Competition with Asian Rivals

Kordsa CEO Ergun Hepvar stated that the price competition created by Asian companies in recent years has forced the industry to become more focused and efficient. He emphasized that global production in the tire reinforcement sector has shifted to Asia, particularly to China.

Strategy and Value Creation

Hepvar explained Kordsa's strategies as follows: "By differentiating, we aim to be a partner that creates value for our customers and an actor that manages change in the market." In this context, we are increasing our focus on tire reinforcement and composite technologies.

The Importance of Capital Increase

Hepvar noted that Kordsa's main strategies during its transformation process are based on excellence in value-added products and sustainability in customer satisfaction, stating, "Creating sustainable added value for all our stakeholders is the formula for our future."

Continuing his remarks, Hepvar emphasized the significance of the recently made capital increase decision, thanks to Sabancı Holding's trust in Kordsa, saying, "This decision is one of the most current indicators of that trust." He indicated that the resources to be obtained will be used to reduce Kordsa's financial debts.