


The globally renowned model and television star Kim Kardashian and entrepreneur Jens Grede established the lingerie brand Skims in 2019, and the company has drawn attention with its success in its latest funding round. The company raised 225 million dollars in this new financing round, reaching high valuation figures.
Skims has quickly established a solid place in the industry not only in the lingerie field but also with modern designs that refresh clothing style. Over time, the products offered by the brand have managed to create a wide customer base by appealing to different body sizes and various styles.
With the recent investment, Skims's value has been set at 5 billion dollars. This development is seen as a reflection of the strong foundation of the brand’s business model and the power of Kardashian's personal brand. Additionally, the target markets Skims aims to reach and its plans for expansion have also garnered significant interest from investors.
Kardashian has previously stated that Skims carries a mission beyond just being a lingerie brand, focusing on body positivity and helping everyone find their own style. The investments will be used to further strengthen this philosophy and support the brand’s future growth strategies.
Skims aims to increase its competitiveness in the market by continuously renewing its collections and considering customer needs. Future plans include entering new product categories and gaining greater visibility in international markets.
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