Her 5 Tasarruf Sahibinden 1'i Hisse Senedi ve Fonları Tercih Ediyor 1 in 5 Savers Prefer Stocks and Funds

Results of the Savings Trends Research Announced

ING Turkey has shared the third quarter data for 2025 of Turkey's Savings Trends Research conducted as part of its sustainability strategy. The research, carried out in collaboration with NielsenIQ, contains significant findings regarding individuals' saving behaviors.

One in Two People Save

Data reveals that 54.3 percent of individuals in Turkey are savers, indicating that one in two people has savings. Particularly, the 18-24 age group has shown a remarkable increase in savings ownership compared to previous quarters, reaching 47 percent. Among savers, the proportion of those who say they can save regularly is 82 percent.

Motivations for Saving

The research also asked participants about their motivations for saving. The desire to invest in the future emerged as the most preferred reason, with 37 percent. Additionally, the need for security against unexpected risks ranked second at 22 percent. Among non-savers, 27 percent indicated they plan to save in the coming months.

Saving Tools and Preferences

The most popular saving tool is recorded as gold under the mattress, while cash under the mattress follows with a preference rate of 40 percent and 25 percent respectively. TL time deposit accounts account for 23 percent, and stocks and the stock market have a preference rate of 18 percent. One in five savers uses investment instruments like stocks, the stock market, or funds.

Knowledge Level and Digital Banking

The proportion of those who stated they are knowledgeable about funds is recorded at 40 percent. When evaluated by age groups, those aged 25-44 are the most knowledgeable group, while men's knowledge level is 13 percent higher than that of women. Additionally, 93 percent of participants benefit from banking services, and 92 percent have used mobile or internet banking in the past month.

Investing Made Easier with Innovative Products

Tuğçe Bora Kılıç, Assistant General Manager of ING Turkey Retail Banking, emphasized that savings ownership is consistently maintained. Kılıç stated, "We are witnessing that savings under the mattress are coming to the forefront. At the same time, we have made our investment functions more accessible through our digital platforms by renewing them." She also highlighted the diversity of products aimed at young people, indicating that they have enhanced the investment experience with funds specifically designed for Generation Z.