Hayhay Finansman A.Ş. Received Consumer Financing License from BDDK.

Hayhay Financing Inc. Received Operating License from BDDK

Hayhay Financing Inc. announced that it has received an operating license in the field of Consumer Financing under the Law No. 6361 from the Banking Regulation and Supervision Agency (BDDK).

A New Era: The Need for a Balanced System for Consumers and Retailers

In a statement from the agency, it was emphasized that in a period where payment and shopping decisions in Turkey are changing rapidly, the need for a more balanced system where consumers, retailers, and financial technology companies can win together has come to the forefront.

Alaattin Sabuncu Appointed as General Manager

After obtaining the operating license, Hayhay appointed Alaattin Sabuncu as the General Manager responsible for Consumer Financing. In his evaluation regarding his new role, Sabuncu summarized the impact of Turkey's economic transformation on financial behaviors with the following words:

Financial Behaviors and Future Concerns

“In Turkey, people no longer just want access to finance; they want to be able to make healthy decisions that can protect their future under conditions of uncertainty. Many people are making quick decisions not to miss out on this opportunity; however, they only feel the weight of that decision when it comes time to pay. Therefore, people need solutions that support them in establishing a healthier balance with money.”

International Experience and Hayhay's Vision

Sabuncu emphasized that his international experience has helped him see how behaviors have shaped in countries going through similar economic cycles and how financial institutions have responded to this, stating, “I believe Hayhay will offer a more responsible, transparent, and strong financial approach in Turkey.”