The eyewear giant EssilorLuxottica is becoming a partner of Armani.

The Italian eyewear giant EssilorLuxottica SA is preparing to enter into a significant partnership with the famous fashion brand Giorgio Armani SpA. According to a report from one of Italy's leading economic newspapers, EssilorLuxottica plans to acquire a stake of between 5% and 10% in Armani.

The share acquisition process has taken on greater importance following the death of Giorgio Armani in September. According to the provisions of his will, the doors have been flung open for the possible sale of Armani’s company. It has been reported that the heirs are planning to sell 15% of the company to major buyers such as LVMH, EssilorLuxottica, or L'Oréal or similarly sized companies within the next 18 months.

The share acquisition process that EssilorLuxottica is considering will take place without seeking a management role or board representation. This situation could be the formula for future strategic partnerships between the two giant brands. Overall, when considering the acquisition process, the figures are quite striking, and with this share purchase, EssilorLuxottica aims to be included in a strong brand portfolio that includes Giorgio Armani.

Moreover, if the parties reach an agreement, it is stated that the buyer could have the opportunity to become the majority shareholder within three years. An alternative path is suggested, which involves Giorgio Armani's company going public and being listed on the stock market. This situation presents an attractive alternative for potential investors and could lead to significant changes in the fashion and luxury consumption sector.

In summary, EssilorLuxottica's ongoing strategic initiatives and the collaboration opportunity that can be developed with Armani hold the potential to create new dynamics and opportunities in the sector. The combination of the brands could result in a notable change in the industry in terms of both marketing and business strategies.