Eyewear Giant EssilorLuxottica is Partnering with Armani

The Italian eyewear giant EssilorLuxottica SA is preparing to enter into a significant collaboration with the renowned fashion brand Giorgio Armani SpA. According to a report from one of Italy's leading economic newspapers, EssilorLuxottica plans to acquire a 5% to 10% stake in Armani.

The share acquisition process became even more significant following the passing of Giorgio Armani in September. According to the late designer's will, the doors are wide open for the possible sale of the company. It has been reported that the heirs are planning to sell a 15% stake in the company within the next 18 months to one of the major buyers, such as LVMH, EssilorLuxottica, or L'Oréal, or to a company of similar scale.

The share acquisition process that EssilorLuxottica is considering will be conducted without requesting a place in management or a seat on the board. This could be the formula for the future strategic partnerships of the two major brands. When considering the acquisition process as a whole, the figures are quite remarkable, and with this stake purchase, EssilorLuxottica aims to include a strong portfolio of brands, including Giorgio Armani.

Furthermore, if the parties reach an agreement, the buyer may have the opportunity to become a majority shareholder within three years. An alternative route presented is the public listing of Giorgio Armani's company and its entry into the stock market. This would present an attractive alternative for potential investors and could lead to significant changes in the fashion and luxury consumption sector.

In summary, EssilorLuxottica's ongoing strategic initiatives and the potential for collaboration with Armani hold the potential to create new dynamics and opportunities in the industry. The combination of the brands could lead to a notable transformation in the sector in terms of both marketing and business strategies.