New AI Tools Special for Publishers from Google

Google (NASDAQ:GOOG) has introduced new AI-powered tools that will make life a bit easier for digital publishers. The company aims to reduce users' workloads and help them generate more revenue from their content with these tools developed for Ad Manager, AdSense, and AdMob.

One of the standout features is the new generative AI reporting tool within Ad Manager. This feature allows publishers to quickly generate performance reports, enabling them to see which strategies are working without getting lost in endless data piles. Additionally, Google's intelligent AI chat assistant integrated into the advertising platforms will be available to help users solve their problems or guide them through setup processes.

Various innovations are also being offered to address publishers' brand safety concerns. Google is enhancing its systems to understand each publisher's unique standards and automatically blocking ads that are not brand appropriate. Moreover, new features like Buyer Direct and live bidable CTV aim to help publishers capitalize on times when viewership spikes during large live events.