New Artificial Intelligence Tools Exclusive to Publishers from Google

Google (NASDAQ:GOOG) has introduced new artificial intelligence-powered tools that will make life a little easier for digital publishers. With these tools developed for Ad Manager, AdSense, and AdMob, the company aims to reduce users' workload and help them earn more from their content.

One of the standout features is the new generative AI reporting tool within Ad Manager. This feature allows publishers to quickly generate performance reports, enabling them to see which strategies are working without getting lost in endless data piles. Additionally, the smart AI chat assistant integrated into Google's advertising platforms will be available to help users solve issues or guide them through setup processes.

Publishers are also being offered various innovations regarding brand safety. Google is enhancing its systems to understand the unique standards of each publisher, automatically blocking ads that don’t align with brand suitability. Moreover, new features such as Buyer Direct and live bidding for CTV aim to help publishers take advantage of increased viewer numbers during major live events.