Google Expands Crypto Prediction Markets

In recent days, prediction markets have attracted the attention of investors, and this trend is expected to expand further with Google's new move. Google is preparing to integrate data from Polymarket and Kalshi into search results, making these markets accessible to a wider audience. The company announced that in the upcoming weeks, these data will be featured directly in search results, starting with Labs users.

With this innovation, users will be able to instantly see market probabilities for future events and track changes in these rates over time. As traditional prediction markets garner increasing interest within the crypto sector, Polymarket recently raised its company valuation to approximately $9 billion with investment from Intercontinental Exchange (ICE). Its competitor, Kalshi, reached a valuation of $5 billion after raising $300 million in its latest funding round.

According to data, Polymarket reached record high trading volumes and active user counts in October. The company is expected to return to the U.S. market by the end of the month. Bernstein analysts emphasized that prediction markets have evolved beyond being mere investment tools, becoming information hubs in fields such as sports, politics, economics, and culture.

The manager of Kalshi's crypto unit stated that the platform will be present in “all major crypto applications and exchanges” within the next 12 months. Additionally, Polymarket's management confirmed the upcoming launch of the POLY token and preparations for a potential airdrop. This development is considered a significant milestone for crypto-based prediction platforms in reaching a broader user base.