How Do Young People Play a Role in Social Transformation?

Akbank believes that young people are the most important actors in social transformation and is taking significant steps in this regard. In recent years, Akbank has aimed to increase youth participation, particularly through social responsibility projects, and aims to turn volunteering into a lasting cultural value with the "Good State of the City" program.

The program offers much more than just a volunteering experience. Beril Alakoç, the Brand and Communications Director of Akbank, emphasizes the positive changes that arise throughout society when young people take an active role in such projects. Alakoç states that these types of platforms provide a great opportunity for young people to discover their potential and contribute to society.

The "Good State of the City" project prepares a ground for young people to confront social issues, develop solutions, and create positive impacts on society. In this context, the events, trainings, and social responsibility projects organized within the scope of the program also contribute to the career development of young people.

As Beril Alakoç points out, the role of young people in social transformation is critically important not only for today but also for the construction of the future. Akbank continuously creates new opportunities for the voices of the young generation to be heard and for these voices to shape social discussions.

Such processes reinforce the culture of working together and solidarity while also supporting young individuals in acquiring social skills. Activities carried out through volunteering not only enrich individuals' own experiences but also allow them to create lasting values for the communities they belong to.

In conclusion, projects carried out by institutions like Akbank to unlock the potential of youth play a significant role in social transformation processes and provide long-term contributions to society in this context. As in the past, young people continue to be the most dynamic actors of change today.