Daydream introduced the AI-supported shopping application.

Daydream Announces New Shopping App for iPhone

NEW YORK, November 18, 2025 – AI-powered fashion discovery platform Daydream has launched a new iPhone app as part of its mission to reimagine online shopping. At the heart of Daydream’s experience is a specialized fashion AI that has been trained on global fashion catalogs and visual syntax. Unlike general search models, Daydream’s AI understands fashion nuances such as color, cut, and occasion, continuously learning each user's unique style. With chat-to-shop and Say More features that enrich the shopping experience, users can fine-tune their preferences and receive context-based recommendations that evolve with every interaction. This new app is meticulously designed for visual-centric shopping and takes full advantage of the new Liquid Glass design in iOS 26.

Daydream allows users to seamlessly converse with the Daydream agent while navigating shopping results. Leveraging Apple’s visual intelligence framework, Daydream enables users to search and shop directly from a screenshot – whether it’s a street style look, an editorial image, or a saved post. Daydream matches each image with purchasable products through its catalog of over 10,000 approved fashion brands and retailers.

“Thanks to Apple’s visual intelligence capabilities, we saw an opportunity to make Daydream more intuitive. Seeing becomes shopping,” says Julie Bornstein, Founder and CEO of Daydream. “By providing direct access to this feature, our app can understand the styles displayed on the user’s iPhone screen and instantly provide fashion matches from top brands.”

The core user interface components of the Daydream app combine chat input with navigation, providing users with a visually immersive shopping experience. The new design introduced with iOS 26 adds clarity and depth to every interaction.

“From optimizing for Liquid Glass elements to ensuring our user experience (UX) patterns align with the new design in iOS 26, our goal is to provide a familiar yet fresh experience for shopping enthusiasts,” says Maria Belousova, Technology Director of Daydream.

“We are building an intelligent layer that understands taste, context, and individuality in the fashion world,” says Bornstein. “By combining deep domain expertise with AI, we are redefining what smart shopping feels like. Daydream offers a premium digital experience that meets the expectations of high-value consumers in terms of technology and design.”

Daydream is the first chat-based AI shopping agent specifically built for fashion. Designed to redefine how people search and discover fashion, Daydream offers a personalized experience powered by advanced AI and natural language understanding. Shoppers can interact seamlessly through text or images, finding exactly what they are looking for across a vast branded fashion catalog of over 10,000 brands based on style, category, and price range. Led by Julie Bornstein, an expert in e-commerce, Daydream has secured $50 million in seed funding from leading investors such as Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures. The company is run by a team with experience at firms like Google, Meta, Amazon, Microsoft, Pinterest, Nordstrom, Stitch Fix, and Farfetch. Daydream is committed to transforming the future of online shopping for fashion by leveraging technology.