ÇAYKUR's Year-End Target: 800 Thousand Tons of Fresh Tea Procurement

Tea Enterprises (ÇAYKUR) has purchased 786,410 tons of fresh tea as of this season. By the end of the year, the company's target is to reach 800,000 tons in purchases. ÇAYKUR General Manager Yusuf Ziya Alim stated that the purchases of fresh tea for the third flushing season are ongoing.

As one of Turkey's major tea producers, ÇAYKUR aims to increase its impact in the sector with this purchasing target. Being significant in the country's tea production, ÇAYKUR emphasized that the current purchases are primarily focused on quality and efficiency. The purchases this season are observed to be higher compared to previous years in line with the increasing demand for tea each year.

ÇAYKUR's achievement in making these purchases provides important support to tea producers. The evaluation of the fresh tea in the hands of producers not only supports the local economy but also offers farmers a sustainable source of income. In this context, ÇAYKUR's performance in exceeding annual targets will boost the motivation of producers and invigorate the competitive environment in the sector.

Alim expressed that, alongside maintaining high standards in fresh tea purchases, the innovations in the production processes also contribute to the sector. Additionally, the steps taken towards the processing of fresh tea and increasing market share are part of ÇAYKUR's strategic plans. All these elements help strengthen the position of tea in the economy.

As the year comes to a close, whether ÇAYKUR will achieve its target of 800,000 tons remains a subject of great interest, largely dependent on market distribution and climate conditions. However, in light of current data, the company's determination to reach its goals is evident.