Borusan Next is Growing in the Second-Hand Car Market with Carvak.

Borusan Otomotiv Grubu, operating under the umbrella of Borusan Next, made a significant move in the used car market. As part of its growth strategies, the company aims to increase its operational capacity by acquiring all shares of the digital vehicle platform Carvak.

This acquisition, which took place with the approval of the Competition Authority in recent days, stands out as a strategic step in Borusan Next's digital transformation process. Carvak is a digital platform that can quickly respond to the demands and needs of its existing customers, facilitating the buying and selling processes of second-hand cars in Turkey.

With this acquisition, Borusan Next aims to address a wide customer base in the used vehicle market with a multi-brand and multi-channel strategy. By offering cash purchase, trade-ins, sales, and service facilities for used cars, Borusan Next successfully brings all these needs under one roof.

This significant move increases competition in the sector while also creating opportunities to offer consumers more choices. In addition to having a wider range of vehicles, Borusan Next aims to provide an excellent customer experience with Carvak's digital infrastructure. By prioritizing customer satisfaction, it plans to make both buying and selling processes more efficient.

Borusan Next's acquisition of Carvak reshapes thoughts on innovation trends in the sector. New dynamics in the second-hand car market and customer expectations are eagerly awaited for the new steps that Borusan Next will take.