Apple's Success in the Last Quarter of the Year

Apple reported a profit of $27.5 billion in the last quarter, supported by iPhone and service revenues. The company's total net revenue reached $102.5 billion, surpassing market expectations. However, financial pressure due to U.S. tariffs and a slight decline in revenues from China compared to the same period last year caught attention.

Apple CEO Tim Cook stated, "We are extremely proud to announce a record revenue for the September quarter."

The company's shares gained more than 2% in after-hours trading following the earnings report. iPhone sales, although lower than expected, generated $49 billion in revenue compared to the same period last year. CFRA Research's vice president Angelo Zino noted that the slight decline in iPhone revenue should be assessed in light of the successful launch of the iPhone 17 series.

Apple's services unit, which offers digital content and subscription services, generated $28.8 billion in revenue, an increase of $3 billion compared to last year. Zino described this performance as "extraordinary."

Cook expressed that these results marked an exceptional year for Apple and that the company achieved the highest revenue ever at $416 billion over the fiscal year. "We achieved the highest revenue ever for the iPhone and set records in every geographical segment for services," he said.

Cook predicted that the current fiscal quarter would be the best period for Apple. The CEO emphasized the company's increased investments in artificial intelligence with its latest devices and custom chips. "By increasing our investments in artificial intelligence, we are adding more intelligence to the things people love when using our products and services," he added.

Cook indicated that new Apple Intelligence features would be announced with innovations in the Siri application and real-time translation capabilities, adding that demand for the iPhone 16 and iPhone 17 models has exceeded supply, although some models are limited.

Cook expressed expectations for increased sales in China with the improvement of supply. The company's vice president responsible for financial operations, Kevan Parekh, noted that the gross profit margin for the quarter was above expectations. However, it was reported that tariffs imposed during the Trump administration cost the company approximately $2 billion.

Lastly, it was observed that the prices of the recently introduced iPhone models were kept the same as the previous year's similar models, raising concerns that this could affect profit margins.