Anta Sports buys 29% stake in Puma.

Anta Sports' Big Acquisition Move

China-based Anta Sports has announced that it has reached an agreement with the French Pinault family's investment company Artemis to acquire 29.06% of the shares of the renowned sports equipment brand Puma for 1.51 billion euros.

High Offer Per Share

Anta Sports made an offer of 35 euros per share, which is 62% above Puma's closing price on the German stock exchange. This figure also indicates an increase in Puma's value in the international market.

Plans to Join the Board of Directors

With experience in acquiring many Western brands, Anta Sports stated that it plans to join the board of directors of Puma following this acquisition. It is suggested that this move will enhance Puma's international competitiveness and improve brand awareness.

History of Anta Sports

In 2019, Anta Sports led a consortium to acquire Amer Sports, the owner of the brands Wilson and Salomon, continuing its goal of strongly incorporating Western brands into its portfolio.