In August, White Goods Sales Rose While Production Fell

According to data from the Turkish White Goods Manufacturers Association (TÜRKBESED), a partial increase in domestic sales was observed in the white goods sector as of August 2023. The 6% increase in domestic market sales positively affected market conditions. However, despite this positive development, a significant decline was experienced in the sector's export and production figures.

As of August, white goods exports showed a 12% decrease, while production also declined by 11%, negatively impacting the sector's overall performance. Compared to the same period last year, the total sales volume reached 2.4 million units, recording a 7% decrease. This situation might have arisen due to problems in international markets and global economic uncertainties, alongside the increase in the domestic market.

This imbalance in the white goods sector puts pressure on manufacturers' future growth targets. To ensure the recovery of the domestic market, innovative marketing strategies and a focus on consumer needs are highlighted as necessities. It has become inevitable for industry players to improve their export channels while achieving sustainable growth in the domestic market.

These developments in the first eight months of 2023 underscore a challenging period for white goods manufacturers. Declines in production and exports affect the sector's competitiveness and, consequently, also impact employment. At this point, it is crucial for industry stakeholders to act together to develop sustainable solutions for both the domestic and foreign markets.

In conclusion, the Turkish white goods sector presents a balanced picture with an increase in domestic sales alongside a decrease in exports and production. The future of the sector will depend on developments in the domestic market and the evolution of international trade.