AB Commission Fines Gucci, Chloé, and Loewe 157 Million Euros

European Commission Fines Luxury Fashion Brands

The European Commission has stated that renowned luxury fashion brands Gucci, Chloé, and Loewe have violated Union competition rules. As a result, a total fine of more than 157 million euros has been imposed on the aforementioned brands.

Anti-Competitive Practices

In its statement, the Commission expressed that the brands restricted the pricing freedom of independent retailers in both online and physical stores. Gucci, Chloé, and Loewe interfered with the pricing policies of retailers by setting minimum sales prices for their products, negatively impacting consumer choice.

Fines and Violation Details

As a result of the investigations, a fine of 119 million 674 thousand euros was imposed on Gucci, 19 million 690 thousand euros on Chloé, and 18 million 9 thousand euros on Loewe. This situation has been evaluated as behavior that hinders competition in the industry.

Monitoring Competition

The European Commission is responsible for monitoring sectoral competition among companies in Europe, and when it detects a situation contrary to antitrust rules, it takes necessary steps to rectify the situation and can impose substantial fines.