Russia is an opportunity market for Turkish e-commerce that will last for 10 years.

Russia, which has strategic importance in Turkey's foreign trade, continues to be an important market in terms of the opportunities it offers to Turkish exporters. Especially in the e-commerce sector, the growth potential is quite high, and during this period, the laws and digital infrastructures offered by Russia are attracting the attention of Turkish companies.

With a growth trend of 10%, Russia is strengthening its position in e-commerce and stands out with its rapidly growing market dynamics. There are significant opportunities for Turkish brands in various sectors, such as fast-moving consumer goods, food products, machinery, and automotive spare parts. The growth in these sectors is a crucial factor that enhances Turkey's export potential.

Additionally, the foreign trade balance leaning in favor of Russia due to energy imports is influencing Turkish companies' orientation toward this market. However, for fast-moving consumer goods and other strategic product groups, Russia still stands out as an attractive market for Turkish exporters.

Particularly, the digital transformations experienced in recent years have accelerated the development of e-commerce in Russia and encouraged Turkish companies to follow this trend. Sales made through e-commerce platforms have gained significant momentum at both local and international levels.

In conclusion, it seems that Russia will not lose its growth potential as a market in the e-commerce sector over the next 10 years. While this market continues to offer new opportunities for Turkish exporters, firms that accurately analyze the dynamics of e-commerce will have the chance to enhance their competitive advantages in the market.