


We are on the brink of a major change in the automobile and light commercial vehicle market. Despite negative economic conditions such as interest rates, foreign exchange rates, and inflation, the sector aims to break a new record in 2025. Total sales are expected to reach 1.4 million units. However, forecasts indicating that these targets will be revised downward in 2026 are increasingly on the rise.
Volkswagen (VW) Passenger Cars Brand General Manager Gino Bottaro made significant statements at the international press launch of the VW T-Roc held in Lisbon, Portugal. Highlighting the need for some revisions in targets related to 2026, Bottaro said, "Everyone has concerns about exchange rate increases; demand has been pulled forward significantly. Therefore, I believe we will experience a normalization period in 2026." With these remarks, he clearly revealed the effects of economic uncertainties on the market.
Bottaro also noted that if desired inflation targets are met, credit could be opened, and this might lead to the market regaining a positive momentum. "At that time, the market could start to gain positive momentum again. Everyone is thinking of the market at the 1.2-1.3 million level. I predict it will be so too," he stated, expressing a clear stance regarding future market forecasts. These comments provided an important perspective summarizing the current situation in the automotive sector and future expectations.
In summary, while high sales targets for 2025 exist, more realistic expectations and targets are being set for 2026. This situation serves as a significant indicator for market analysts and investors. It should be noted that VW Turkey is strengthening its position in Europe; the company is recognized as one of the top 5 car manufacturers in Europe, underscoring the importance of factors influencing the brand's strength and market dynamics.
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