


We are on the verge of a significant change in the automotive and light commercial vehicle market. Despite negative economic conditions such as interest rates, exchange rates, and inflation, the sector aims to set a new record in 2025. Total sales are expected to reach 1.4 million units. However, forecasts suggesting that these targets will be revised downward in 2026 are increasingly prevalent.
Volkswagen (VW) Passenger Car Brand General Manager Gino Bottaro made important statements at the international press launch of the VW T-Roc held in Lisbon, Portugal. Emphasizing that some revisions need to be made regarding the 2026 targets, Bottaro stated, "Everyone is concerned about rising exchange rates, and demand has been pulled forward. Therefore, I believe we will experience a normalization period in 2026." With these comments, he clearly highlighted the impact of economic uncertainties on the market.
Bottaro also noted that if the desired inflation targets are achieved, credit could be extended, which may lead to the market gaining positive momentum again. "At that time, the market could enter a positive momentum again. Everyone thinks the market will be around 1.2-1.3 million. I anticipate that as well," he asserted, offering a clear stance regarding future market estimates. These remarks provide crucial insight into the current state of the automotive sector and future expectations.
In summary, while there are high sales targets for 2025, more realistic expectations and goals are being set for 2026. This situation serves as an important indicator for market analysts and investors. It is also worth noting that VW Turkey is strengthening its position in Europe; the company is recognized as one of the top 5 car manufacturers in Europe, further underscoring the importance of the factors influencing the brand's power and market dynamics.
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