2025-2026 Third Division 30: Pay Attention to Software Ecosystems!

Tercera 30 Research for 2025-2026 Announced

Tercera, as an investment and consulting firm that supports growing technology service firms, has published its Tercera 30 research for the years 2025-2026. This annual research profiles 30 software ecosystems that are expected to show significant development potential in the next 2 to 5 years.

Chris Barbin, CEO of Tercera, stated, "The pace of change in the enterprise software world has never been this high, and the risks for service leaders are much greater. Tercera 30 cuts through the noise and highlights ecosystems that are well-positioned to profit in the AI era."

Tercera's research has entered its fourth year and reveals the following 30 ecosystems and the opportunities for partners within these ecosystems:

Market Dynamics: Large software vendors with mature partnership ecosystems

• AWS
• Databricks
• Google Cloud
• Microsoft Azure
• Oracle
• Salesforce
• SAP
• ServiceNow
• Snowflake
• Workday

Market Movers: Large and mid-sized vendors with growth potential

• Atlassian
• Dynatrace
• Contentstack
• Crowdstrike
• IBM
• Okta
• OneStream
• Palo Alto Networks
• Shopify
• Stripe

Market Creators: Vendors with high growth and potential, possessing newer partnership ecosystems

• Anthropic
• Celonis
• commercetools
• MongoDB
• OpenAI
• Palantir
• Rubrik
• Saviynt
• ThoughtSpot
• Zscaler

The Tercera 30 report also sheds light on how partnership strategies have evolved and the opportunities presented to partners who can discern the facts from the illusions of hyperlinks.

More mergers and matches are expected for the future. Technology mergers are heating up again, and over 40 deals have occurred within the framework of Tercera 30. These deals are reshaping the partnership landscape, and it is anticipated that service firms could be the next targets.